How Layout Grew Local Marketing ROI for a Pizza QSR
A data-driven demonstration of increased local campaign impact and efficiency
Slice Time Pizza is a fast-growing pizza chain with 25 locations across the Midwest.
Known for its classic pizzas and family-friendly atmosphere, Slice Time Pizza wants to increase engagement with local communities while keeping marketing consistent across locations.
Challenges before Layout
The QSR struggled to run multiple local campaigns for every location due to limited internal resources and scheduling constraints.
Completing local campaign design through HQ or an agency typically took four days, delaying marketing execution and responsiveness.
The chain could not launch timely, location-specific "moment marketing" campaigns, missing opportunities to use events like weather or local sports wins for incremental sales.
Goals
Increase the frequency of local campaigns per store to drive higher customer engagement and incremental revenue consistently.
Reduce the time-to-market for campaign creation, allowing stores to act faster on promotions and local marketing opportunities.
Enable incremental revenue growth by running both local campaigns and short-term "moment marketing" campaigns efficiently across locations.
Layout Makes Local Marketing Simple
Layout is an AI platform that helps local teams and restaurant managers create on-brand marketing content simply by describing what they need. For example, typing "fundraiser flyer for Central Elementary School" instantly generates ready-to-use flyers, social posts, emails, print materials, or website updates, all locked to brand guidelines. Layout also automatically detects local signals like weather, traffic, or sports wins and creates timely "moment marketing" campaigns without any input from the franchisee, such as promoting a "today is a great day to have ice cream" on a hot day in the city.
$5,000 Additional Sales from Local and Moment Campaigns
Store Background:
- Hypothetical QSR: Slice Time Pizza
- Monthly store sales: $40,000
- Average revenue generated by one local campaign: $1,500
- Current number of local campaigns per month: 1
- Time to complete a campaign design (HQ/agency): 4 days
Explanation:
- • These numbers are conservative estimates based on typical QSR performance.
- • All calculations in the ROI table use these baseline figures to demonstrate potential revenue impact and sales lift.
| Metric | Before Layout | After Layout |
|---|---|---|
Extra Local Campaigns Run The number of additional marketing campaigns a store can run per month with Layout compared to before. | 1 | 2 |
Avg Revenue per Campaign The number of additional marketing campaigns a store can run per month with Layout compared to before. | $1,500 | $1,500 |
Total Extra Revenue from Local Campaigns | $1,500 | $1,500 |
Time-to-Market (Days) The average number of days it takes for a campaign to go live, from idea to launch, before vs. after Layout. | 4 | 1 |
Local "Moment Marketing" Campaigns Run The number of same-day or "moment" campaigns a store can run (e.g., weather events, sports wins). | 0 | 4 |
Avg Revenue per Moment Campaign The average sales uplift generated by each moment-driven campaign. Set at 66.67% of sales from local campaigns. | 0 | $1,000 |
Total revenue from Moment Campaign | 0 | $4,000 |
| Total revenue Impact | $1,500 | $5,500 |
| Layout cost | 0 | $500 |
| ROI (Revenue Impact / Layout Cost) | $1,500 | $5,000 |
Percentage Lift in Sales The total revenue impact expressed as a percentage of a store's average monthly sales. | - | 13% |
Sample Campaign Slides
Local Campaigns
Prompt from Slice Time Pizza Manager:
"Create a social media post announcing our fundraiser for Central Elementary School. Include a pizza image, school logo, and mention that 20% of proceeds go to the school. Keep it fun, family-friendly"
In Moment Campaigns
Scenario:
City traffic spike led the AI to create a drive-thru limited-time offer.
Key Takeaways
Increased campaign frequency leads to measurable revenue impact.
Time-to-market reduced from 4 days to 5 minutes.
Ability to run "moment marketing" campaigns drives incremental sales
ROI: $5,000 revenue impact from a $500 investment
Ready to Transform Your Local Marketing?
See how Layout can help your franchise locations achieve similar results with AI-powered, on-brand marketing campaigns.